The report shows that the demand for anti-aging and lightening dark circles among young people is gradually increasing, driving the market scale of China's eye care products industry to grow from 11.68 billion yuan in 2014 to 31.18 billion yuan in 2021, with a compound annual growth rate of 15.1%. As eye care products become more refined and specialized, the frequency of use by consumers and the repurchase rate rise, promoting the eye care market size to maintain a steady growth trend and is expected to exceed 39.04 billion yuan by 2023.
The report also shows that more than 70% of women will maintain the habit of purchasing and using eye care products. And nearly 50% of consumers prefer to buy eye care products in the range of 200-300 yuan. Lightening dark circles is the main demand for consumers' eye care......
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More than 70% of women will maintain the habit of purchasing and using eye care products